The brainbox behind Valve’s Steam Labs says the number of Steam releases featuring GenAI in 2025 is 1 in 5, with 7% of all games on there now incorporating it: ‘We’ve octupled last year’s figure’
Ichiro Lambe is a games industry veteran with one hell of a CV: he co-founded Worlds Apart (which became Sony Online Denver), founded Dejobaan Games (probably best-known for the excellently named skydiving game AaaaaAAaaaAAAAaAAAAA!!!), and consulted at Valve for a spell, during which he was one of the key movers behind the creation of Steam … Read more